Tara Hunt

TARA HUNT

Tara Hunt, 36, is an author, speaker and marketing consultant, known for her work in marketing and community-building as well as for her book, The Whuffie Factor. In 2002, she founded a small, award-winning marketing brand called “Rogue Strategies.” She moved, along with her business, to Toronto, Ontario before moving to San Francisco in 2005.

Tara was hired by the San Francisco based visual search engine Riya to lead their marketing efforts She left Riya as of June 5, 2006, a mutually agreed decision as her interests outgrew Riya’s while Riya began traditional marketing activities. In June 2006, Tara coined a movement of “post-cluetrain” marketing called Pinko Marketing.

Tara was instrumental in making BarCamp a worldwide phenomenon and has also played (and continues to play) a large part in the growth of the Coworking movement.

It means finding the communities that matter to your business, connecting with them and spending time in them. Tara Hunt, author, blogger and founder of community marketing company Citizen Agency, brings thenextwomen the message on succesful entrepreneurship: making use of networks, contacts and two-way communication is the way to conduct business in the 21st century.
First openness; the throwing away of closed door meetings, all the things we kept as secrets before. Secondly, collaboration; definitely blogs, are the tools that allow us to work together. The third one is community, it is unfortunately an overused term and I do still find that about 2.0. It is about people first, about creating a sense of belonging.