REX NG

Rex Ng, 34, is a co-founder Managing Director of 6 waves.

6 Waves While Facebook’s Chinese translation plans are not yet finalized, some Platform application developers are already gaining big traction in Hong Kong, China, and Southeast Asia. As Asian social networks start to open up their own application platforms.

Ex-Yahoo (YHOO) workers Ng, Cheng, and Lee reconnected on Facebook and created 6waves, a startup that since its early 2008 inception has developed social applications and casual games on the Facebook platform. During the last year, 6waves has grown quickly and has already acquired more than 32 million monthly users.

One of the leading companies already gaining steam on the Facebook Platform is Hong Kong-based developer 6 waves. 6 waves is developing applications both for itself and major Hong Kong brands. I recently spoke with Rex Ng, Co-Founder and Managing Director of 6 waves, to learn more about the company and the state of the Facebook Platform in the region.

In Hong Kong, Facebook is important – there are over 1 million Facebook users in Hong Kong according to Comscore. It is the highest ranking non-English speaking country, although most Hong Kong people speak English as second language.

Gift related apps are very popular – Chinese people love trendy gift items (e.g. gadget, designer bags, etc). Also, apps with virtual currency and social ranking are working well. I think this works well anywhere in the world, since most people care a whole lot about their social ranking.

We have presented to all the major agencies in Hong Kong, and we also have direct sales that connect with potential clients. We also run promotions within our app network on Facebook and do IP targeting.