KIM

Kim, 28 is the founder and creator of The Hundreds in 2003. simple T-shirt line produced by two law school classmates has become The Hundreds — a worldwide skateboarder lifestyle and apparel brand with an online magazine that attracts more than 1 million unique visitors a month. Kim and Shenassafar are the company’s sole owners, and they credit much of their success to their independence.
By late 2008, The Hundreds had launched its shoe line titled The Hundreds Footware. Within its mere 5 years of existence, The Hundreds has also produced sub-labels such as Tens for women, The Hundreds Public label and the inhouse label titled The Hundreds Rosewood Collection.

Currently The Hundreds is housed at their original flagship store in the Fairfax District of Los Angeles, and a second store in Union Square, San Francisco. They’re also stocked at over 400 accounts in almost every major city throughout the globe.

The popularity of the brand has been boosted by coverage from media outlets such as the New York Times Magazine, Antenna, Giant Robot, KoreAm, MuchMusic Television, Inc. Magazine and most recently The Los Angeles Times.

The Hundreds have their fingers in many pots, collaborating on design projects with major international brands such as Disney, Casio G-Shock, eS, Gravis, Medicom and also up and coming artists and designers namely Johnny Cupcakes, David Choe, Tofer, Robbie Conal, H2O, Kurupt, Craola, Avail and Usugrow.

“We’re not a corporate clothing company trying to sell down to you,” Kim says. “We’re ringing you up and sweeping the floors, and then going back to running a 30-person company. Our customers relate to it because we’re on their level.” Revenue is expected to hit $4 million in 2008.