BRANT BARTON

http://www.bazaarvoice.com/

Networth: $2.6 million

Brant co-founded and leads critical, client-facing teams for Bazaarvoice. With more than 10 years of technology and start-up experience, he frequently speaks about Web 2.0, user-generated content, and social commerce. Brant Barton opened Bazaarvoice with Brett Hurt in 2006. Now they have offices in Austin, London, Paris, and Singapore.

According to the report, the Internet accounted for 23.5% of UK advertising revenue vs. 21.9% for television. This is big news and not without controversy, as the UK TV lobby is protesting the aggregate number reported for Internet ad revenue, which includes paid search (the largest category by nearly 3X), online classifieds, display media, and other formats.

This news from the UK is timely, as we just wrapped up our second annual Social Commerce Summit in London, the European complement to our US Social Commerce Summit held in Austin every year.

The event, hosted by the Entrepreneurs Foundation of Central Texas, resulted in 2,500 hours of service at Zilker Park, amounting to $50,000 in free labor. As part of the Bazaarvoice Foundation, our commitment to serving the community, the Bazaarvoice team constructed a “Rain Garden” in the park’s botanical gardens.

These efforts have netted a more than 200% increase in average revenue per email sent, which Footsmart expects will yield a $750K lift in revenues. It’s been an exciting couple of weeks at Bazaarvoice. First, on May 21st, Bazaarvoice was named the #1 Best Place to Work in Austin.

Take a look at an Interview done by http://www.gaebler.com/:

Tell me about your current business. What are you doing exactly?

Bazaarvoice helps 250+ businesses gather user-generated content on their websites and use that content to drive measurable business results. For example, our product Ratings & Reviews solution enables consumers to write reviews of products on their favorite retailer and manufacturer websites, and our customers use that review content to increase sales, drive natural search traffic to their websites, decrease return rates, and much more. We offer two other social commerce solutions – Ask & Answer, which enables customer-driven Q&A, and Stories, which allows customers to share experiences around themes, brands, or holidays – as well as several programs and services that enhance our offerings. We have a professional services team that works directly with each of our clients to help them get the most from their customer-generated content.

Continue reading the Inteview HERE