AYYAPPAN SANKARAN

Country of Residence: San Jose, CA, USA

Ayyappan Sankaran Co-Founded Yume Networks Inc., Prior to co-founding YuMe in 2004, Ayyappan was Director of software development at Netopia, a publicly held manufacturer of DSL equipment and service provider for ISP’s and carriers.

Ayyappan Sankaran has over 18 years of experience in software architecture, design and development in the areas of real time embedded systems, voice and data networks and medical instrumentation.
YuMe co–founders Jayant Kadambi and Ayyappan Sankaran realized early on that a strong broadband and IP–based video ad monetization infrastructure did not exist.

“After nearly three years of building their network from the ground up, Kadambi and Sankaran officially launched YuMe in March 2007.”

YuMe is a video advertising network and provider of the leading video ad management platform ACE. With 500+ publishers, more than 500 million video streams and 63 million unique viewers per month, the YuMe network provides both audience scale and quality reach for advertisers. The YuMe ad management platform ACE gives publishers and advertisers the unprecedented ability to identify, classify, and track content to ensure brand safety, contextual relevance, controlled syndication, and consistent delivery across all digital media platforms—Web, downloads, mobile, and IPTV. Key YuMe innovations include the first cross–platform ad solution and the ability to serve multiple ad formats and placements through a single, unified system. YuMe is a privately held company headquartered in Redwood City, CA and backed by Khosla Ventures, Accel Partners, BV Capital and DAG Ventures. (courtesy of crunchbase)

YuMe’s other co-founder Jayant Kadambi speaks on the different features of YuMe: